London, Manchester, Glasgow
Today marks the launch of Creideas, a new specialist professional services recruitment brand uniting the expertise, experience and market knowledge of Crone Corkill and Certain Advantage’s professional services teams under one identity.
But this is about far more than a rebrand.
Creideas was born from listening.
Over the past two years, conversations with thousands of clients and candidates across the UK kept returning to the same themes. The qualities people value most have not changed: trusted advice, genuine partnership, real market expertise and transparency.
As businesses navigate skills shortages, shifting workforce expectations and increasing competition for talent, many told us the same thing. They wanted more than a transactional supplier. They wanted a partner who understood their challenges, challenged their thinking when it mattered, and brought the kind of insight that leads to better hiring decisions.
Your vision, our expertise.
Candidates told us something similar. They wanted honesty. Recruiters who understood their ambitions, gave them real career guidance and treated them as people rather than placements.
Those conversations became the foundation for Creideas.
Creideas comes from the Gaelic word meaning belief, trust and credibility, values that have shaped the business from day one. Not just words on a wall, but the standard we operate by, on every search, with every client and every candidate.
By bringing together the professional services expertise of Crone Corkill and Certain Advantage, Creideas creates a dedicated specialist brand focused on Accounting & Finance, HR, IT and Legal recruitment across the UK.
The launch reflects a deliberate decision to create a clearer identity for clients and candidates. One that better represents how the business works today, and the direction it is heading.
Jackie MacGregor, Associate Director at Creideas, said:
“This isn’t about changing who we are. It’s about becoming more intentional in how we deliver our services, and creating a brand that clearly communicates what our clients and candidates can expect from us.
Everything we do is built around credibility, trust and integrity. Those values have always been there. Now they are at the heart of our identity too.”
Operating from London, Manchester and Glasgow, Creideas combines regional expertise with national capability, giving organisations access to specialist talent markets while maintaining the personal relationships and local knowledge that clients increasingly value.
Faye Pooke, Associate Director at Creideas, added:
“Creideas formalises what has always been important to us, building long-term relationships with clients and candidates based on trust and understanding.
We know that hiring in professional services is rarely straightforward. Organisations are balancing growth, capability gaps and changing expectations, often at pace. What they need from a recruitment partner is knowledge, experience and perspective.
Our focus is on understanding the detail behind each hire and bringing the kind of insight that helps clients make confident, long-term decisions.”
The new brand also reflects a broader ambition: to raise the bar on what a recruitment partnership should look like.
In an industry too often defined by volume over value, Creideas has been built to stand for something different.